In 2025, breastfeeding conversations are finally evolving beyond “how much” to “how does the mother feel?”. And for millions of Indian mothers, the answer has too often been: exhausted, overwhelmed, and with no time to themselves.
This World Breastfeeding Week, Philips Avent set out to change that with the launch of the Philips Avent Hands-Free Electric Breast Pump a discreet, wearable innovation designed to give mothers their most precious resource back: time.
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A Launch That Put Mothers at the Centre
On August 7, 2025, Mumbai played host to an event that was equal parts product launch, emotional conversation, and cultural statement.
At the heart of it was Masaba Gupta celebrated designer, entrepreneur, actor, and first-time mother who has been named the face of Philips Avent’s #GiftOfFreedom campaign. The launch, hosted by top mommy blogger Simone Khambatta, unfolded in three powerful acts:
- Masaba’s video message on reclaiming self-care in motherhood.
- A mother–daughter conversation between Masaba and veteran actor Neena Gupta on how parenting expectations have shifted across generations.
- A live ramp walk of new mothers, every one of them using the Philips Avent Hands-Free Electric Breast Pump on stage redefining the image of what modern motherhood can look like.
Adding more star power to the event were actor Ishita Dutta, writer-poet Priya Malik, lifestyle creator Pria Beniwal Gaba, and beauty influencer Debasree Banerjee — each representing different shades of motherhood and womanhood, united in celebrating maternal freedom.
The Innovation: Designed Around a Mother’s Life
The Philips Avent Hands-Free Electric Breast Pump combines medical-grade performance with everyday practicality. Key features include:
- Natural Motion Technology: Mimics a baby’s natural suckling rhythm for efficient flow.
- Hospital-strength motor: Strong enough for consistent milk expression.
- SkinSense breast shields: Adapt to the shape of each mother’s body for comfort and discretion.
- Wearable design: Fits into a bra, enabling mothers to pump while on calls, commuting, or even relaxing at home.
The result is a pump that moves with a mother’s life instead of forcing her to stop living it.
Masaba Gupta on Why This Is More Than a Gadget
“Carving out space for yourself is not luxury, it's essential. This hands-free pump is a quiet form of support for moms who do it all,” Masaba shared at the event.
She spoke candidly about balancing career, baby, and self; and how having the right tools can make that balance less about sacrifice and more about sustainability.
The Apollo Cradle Partnership: From Product to Holistic Support
Philips Avent also announced a strategic alliance with Apollo Cradle & Children’s Hospital, one of India’s leading maternal and infant care networks. Every mother who purchases a Philips Avent Electric Breast Pump will now receive a complimentary lactation consultation.
Sriram Iyer, CEO of Apollo Health and Lifestyle Ltd., explained:
“Informed care is empowering care. Together, we aim to make momhood a little easier and a lot more empowering, helping mothers live with greater freedom, confidence, and peace of mind.”
This collaboration addresses one of the biggest challenges in India’s breastfeeding landscape: lack of expert guidance in the crucial early weeks. By pairing cutting-edge products with professional consultation, Philips Avent and Apollo Cradle are closing the gap between technology and support.
Why This Launch Is a Turning Point for Indian Mothers
- Normalising self-care in breastfeeding: By showing real mothers pumping live on stage, the event dismantled the stigma around visibility and choice.
- Tech-driven maternal health: The pump’s design is informed by real user feedback, making it a practical solution for working mothers and those with multiple responsibilities.
- Access to expert guidance: The Apollo Cradle partnership ensures mothers aren’t just buying a device they’re entering a support ecosystem.
For many mothers, this could be the difference between seeing pumping as a burden and seeing it as a form of freedom.
Price & Availability
The Philips Avent Hands-Free Electric Breast Pump is priced at ₹14,995 and is available on Amazon, FirstCry, and leading retail stores across India.
Why This Matters
At Mapabear, we’ve seen how modern parenting tools can go beyond convenience they can change the way mothers experience their day. This launch isn’t just about innovation; it’s about normalising maternal self-care in India’s parenting conversation.
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