This Diwali, as the festival of lights fills homes with joy and togetherness, there’s an added warmth from homegrown brands like Enchanté Candles, a label founded by the inspiring mompreneur, Jiggyassa. With a mission to create serenity amidst the chaos of everyday life, Jiggyassa’s candles have gained recognition for their elegance, eco-friendliness, and ability to transform spaces with calm and soothing fragrances. In this exclusive Mapabear interview, Jiggyassa shares her journey as a mother and entrepreneur, the art behind her candle creations, and her unwavering commitment to sustainability.
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The Spark Behind Enchanté Candles
Enchanté Candles was born out of Jiggyassa’s desire to bring tranquility into busy lives, especially for working mothers like herself. Balancing a demanding career, managing her son’s needs, and running a home, Jiggyassa found solace in the gentle glow and calming scents of candles. “The candles became my personal haven,” she shares. This inner peace and the joy she found in such simple moments inspired her to create Enchanté, a brand dedicated to crafting pure, non-toxic, and uplifting candles.
Her journey as a mother played a crucial role in shaping the brand’s vision. Jiggyassa’s son, who exhibited an extraordinary sensitivity to fragrances from a young age, further fueled her passion. “His ability to distinguish between perfumes, flowers, and even dhoop amazed me. It was his appreciation for scents that encouraged me to create something natural and nurturing,” Jiggyassa explains. Her vision for Enchanté was clear from the start: to craft delicate fragrances that evoke peace and inspiration, with every candle reflecting her values of resilience, patience, and nurturing care.
The Art of Candle-Making
Candle-making at Enchanté is not just a process—it’s an art form, where each creation embodies simplicity, elegance, and nature’s allure. “Designing has always been intuitive for me,” says Jiggyassa, whether it’s in curating a space or crafting candles. Each Enchanté candle is hand-poured using 100% certified soy wax, free from artificial colors or embellishments. “We allow the natural beauty of the wax to shine through, keeping our candles pure and free of harmful additives.”
Inspired by nature’s quiet grandeur, Jiggyassa carefully curates every fragrance blend, combining delicate florals, rich botanicals, and earthy tones to promote a sense of calm and well-being. Using only premium, non-toxic ingredients, her candles offer more than just a sensory experience—they deliver serenity, purity, and refinement. “Our focus is always on soothing the soul, not just pleasing the eye,” she emphasizes.
The Balancing Act of Motherhood and Entrepreneurship
Jiggyassa is no stranger to the challenges of balancing motherhood with entrepreneurship. However, she has learned to manage both worlds with grace, breaking down tasks day by day. “I prioritize what needs to be done and reward myself with breaks when I finish early. It’s essential to recharge and not rush through life,” she advises.
For other moms considering starting their own business, Jiggyassa’s advice is simple yet profound: “Trust your vision, follow your instincts, and release the guilt of pursuing your passions.” She encourages women to take a step back when needed and breathe, reminding them that there is no race to win. “Happiness lies in doing what brings you joy, not in comparison with others,” she adds. By following their dreams, mothers also teach their children valuable lessons about balance, determination, and fulfillment.
Enchanté Candles: The Ideal Festive Gift
As the festive season approaches, Enchanté Candles stand out as the perfect gift for Diwali. Known for their understated elegance, each candle is meticulously crafted to embody light, harmony, and positivity. “Our candles are more than decorative pieces—they are crafted with care and precision,” Jiggyassa notes. Using eco-friendly soy wax and intoxicating yet non-toxic fragrances, these candles promote well-being, making them ideal for gifting.
For those seeking flameless options, Enchanté offers wax tablets and melts, which can be used with electric diffusers, providing a fire-free fragrance experience. Jiggyassa’s approach is clear: “We avoid artificial embellishments, and our packaging is eco-friendly. The focus is always on creating candles that are not only beautiful but also beneficial to health.”
Sustainability at the Heart of Enchanté Candles
Sustainability is not just a value—it’s the foundation of Enchanté Candles. Jiggyassa is deeply committed to ensuring that her products are environmentally responsible. The brand uses 100% certified soy wax, a renewable and biodegradable resource, along with cotton wicks and toxin-free fragrances. Even the packaging is reusable and recyclable, ensuring minimal waste. “I’ve always stayed true to my philosophy of creating non-harmful, purpose-driven products,” she shares, having even turned down large-scale orders that didn’t align with her values.
In an industry where not all soy wax candles are created equal, certification is key, much like the difference between luxury and fast fashion. Jiggyassa’s commitment to quality is unwavering. “My focus has always been on maintaining the highest standards, ensuring that every product blends luxury and sustainability,” she says.
As Enchanté Candles continues to grow, Jiggyassa is excited about the future. She is working on new collections inspired by the changing seasons and cultural celebrations, as well as expanding the product line to include more personalized, bespoke options for special occasions. Her goal is to create a brand that is synonymous with elegance, tranquility, and timeless beauty.
This Diwali, as you light your home with joy and love, consider Enchanté Candles—a beacon of serenity, sustainability, and the indomitable spirit of a mompreneur who has beautifully balanced her passion with purpose.
For more about Enchanté Candles and their stunning collections, you can explore their official website and follow their journey on Instagram to stay updated on new launches and behind-the-scenes stories.
In Collaboration with Navi Mumbai Diaries
This article is brought to you in collaboration with Navi Mumbai Diva’s, a platform dedicated to promoting local talent and homegrown businesses by Mompreneurs. Kanika Bhatia and Himani Dawda from Navi Mumbai Diva's have been instrumental in shining a spotlight on inspiring mompreneurs like Jiggyassa and her brand, Enchanté Candles, encouraging the growth of such unique ventures within the community.
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