Millet Magic & Super Parenting: How Slurrp Farm and Anushka Sharma are Redefining Family Meals

Imagine a world where dads are whipping up healthy pancakes for breakfast, moms are cheering at soccer practice, and kids are happily munching on millet cookies during homework time. This isn’t a fantasy; it’s the vision of Slurrp Farm, the pioneering millet-based food brand that’s turning the idea of modern parenting on its head. And with Bollywood star Anushka Sharma leading the charge, the brand’s flagship event, YES Moms & Dads, has set a new standard for what it means to raise happy, healthy kids together.

The Evolution: From YES Moms to YES Moms & Dads

It all began with the YES Moms community, launched last year by Slurrp Farm to create a space where mothers could connect, share, and support each other in the quest for healthier food choices for their children. In just one year, the community blossomed, adding 16,000 members across India. But as any good superhero story goes, this was just the beginning.

This year, Slurrp Farm donned a new cape by welcoming dads into the fold, transforming YES Moms into YES Moms & Dads. The goal? To grow the community to 50,000 members and make equal parenting the new norm. “At Slurrp Farm, we believe in shared parenting. Dads are stepping up, and we’re here to support them,” said Umang Bhattacharyya, Co-founder and Brand Director of Wholsum Foods. And just like that, the dynamic duo of moms and dads united to take on the ultimate challenge: raising happy, healthy kids while keeping mealtimes fun and nutritious.

Anushka Sharma: The Super-Mom on a Mission

Enter Anushka Sharma, Bollywood star, mom, and a real-life super-parent. As an investor and brand ambassador for Wholsum Foods, Anushka isn’t just lending her name to the cause; she’s all in. “Being a part of a community that influences such meaningful change makes me proud to be part of Slurrp Farm. They get what kids love and what parents need,” she said, reflecting on her own parenting journey.

Anushka’s presence at the event was like a rallying call for all parents. In her signature style, she emphasized the importance of balance – balancing the demands of parenting, balancing nutritious food with kids' taste buds, and most importantly, balancing the parenting load between moms and dads. If Slurrp Farm is the superhero brand of healthy food, Anushka Sharma is its super-mom, ready to save the day with a millet cookie in one hand and a nutrition guide in the other.

The Big Reveal: Instant Noodles and Millet Cookies

Every superhero needs the right tools, and Slurrp Farm’s latest product launch is just that. At the YES Moms & Dads event, the brand unveiled its newest additions: Instant Noodles and Millet Cookies. Think of them as the secret weapons for parents fighting the never-ending battle of “What’s for dinner?” and “Is there something healthy to snack on?”

With these new product launches, Slurrp Farm once again shows that healthy food doesn't have to be dull. Instant Noodles, made with whole grains and vegetables, are free from maida, air-dried, and contain zero junk, available in two tasty flavours - mild masala and classic masala.

As for the Millet Cookies? available in two delicious options - Banana Oat and Choco Ragi - they're the kind of snack you might need to hide from yourself if you want to save any for the kids.


Banana Oats & Choco Ragi Cookies

Slurrp It Up (SIU): The Bat-Signal for Parents

But what’s a superhero without a trusty guide? Slurrp Farm has launched Slurrp It Up (SIU), an online nutrition guide that’s like the Bat-Signal for parents everywhere. This guide is packed with expert advice on transitioning little ones to solid foods, making it easier for parents to make informed choices without spending hours on Google.

It’s the first of its kind in India, offering a free, comprehensive resource that answers all those nagging questions about what, when, and how to feed your kids. With SIU, Slurrp Farm is not just selling products; it’s empowering parents with the knowledge they need to navigate the tricky waters of childhood nutrition. Whether you're a new mom struggling with weaning or a dad looking for the perfect post-practice snack, SIU has you covered.

You can explore more about this initiative and access the guide at Slurrp Farm’s website, where you’ll also find a wide range of nutritious products designed to make parenting a little bit easier and a whole lot healthier.

Super Dads in Action: The YES Moms & Dads Event

The YES Moms & Dads event wasn’t your average product launch. Picture this: an immersive tunnel with 40 LED screens, a Dig Twist Slurrp Noodle Bar serving up healthy noodles with a twist, a Pancake Station dishing out fluffy, millet-based pancakes, and a No Junk Snack Bar loaded with wholesome goodies. It was a playground for parents and kids alike, designed to show just how easy it can be to make healthy eating yummy and fun.

Chef Chinu Vaze, a long-time advocate for the brand, was on hand to demonstrate how to turn everyday meals into something extraordinary. With a little creativity and a lot of love, she showed that feeding your family nutritious food doesn’t have to be a chore. And Emcee Sneha Menon kept the energy high, guiding the audience through a day filled with laughter, learning, and a shared love for good food.

Among the vibrant crowd there was child psychologist Shweta Merchant Gandhi, influencers and passionate moms like Masaba Gupta, Alanna Pandey, Harpreet Suri, Yuvika Abrol, Simone Khambatta, Ishna Batra, Zahra Jani, Ritcha Verma, Tanvi Thakker, Aditya Kapadia, Kaniz Sayed, Roshni Chopra, Shivani Kudva, Mandavi Jaiswal, Tanya Mehta, Rahela Tayyebi, Linda Fernandes, Ankita Chandak, Mitali Jakatdar, Monika Saha, Kanika Bhatia, Shreya Mitra, and many more.   

Behind the Capes: The Superwomen of Slurrp Farm

At the heart of Slurrp Farm are three real-life superheroes : Meghana Narayan and Shauravi Malik, and Umang Bhattacharyya, the co-founders of Wholsum Foods. They started the brand in 2016 when they couldn’t find nutritious, convenient food options for their own kids. Today, they’ve grown it into a powerhouse with over 55 SKUs and a presence in 10 countries. But it’s not just about the numbers; it’s about changing the narrative around kids' nutrition and making it easier for parents to make better choices.

Despite being the brains behind the brand, they still get surprised reactions when people realize it’s not the male co-founder running the show. But Meghana and Shauravi are more than up to the task. Their mission is simple yet powerful: to make the best version of what you’d make in your own kitchen available on store shelves. And with Anushka Sharma by their side, they’re taking this mission to new heights.

The Future of Equal Parenting: It’s a Team Effort

So, what’s next for Slurrp Farm and the YES Moms & Dads community? With plans to expand their product line and reach even more parents across the globe, the brand is just getting started. Their vision for the future is clear: a world where healthy eating is the norm, where dads are just as involved as moms, and where every parent feels supported and empowered in their parenting journey.

As the event came to a close, there was a palpable sense of excitement and hope. Anushka Sharma summed it up best: “We’re creating a community that’s not just about feeding kids but about raising them together, in the best way possible.” And with that, Slurrp Farm took another step forward in their quest to change the world, one millet bite at a time.

It’s Time to Join the Movement

The YES Moms & Dads event wasn’t just a launch; it was a call to action. It’s time for all parents – moms, dads, grandparents, and caregivers – to join the movement. With Slurrp Farm leading the way, we can make healthy eating a fun, everyday adventure for our kids. So, grab a box of those millet cookies, whip up some instant noodles, and get ready to say YES to equal parenting, YES to healthier choices, and YES to raising happy, healthy kids – together. After all, every superhero needs a sidekick, and in this story, we’re all in it together.