With a modern twist on “Dadi-Nani ke Nuskhes,” CITTA has emerged as a brand that Indian parents can trust. In this exclusive interview, the Sharma family reflects on their journey, the values that drive them, and their hopes for the future.
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The Inspiration Behind CITTA
CITTA’s story began with a wake-up call: a leading baby care brand faced backlash over ingredient safety, shaking the confidence of parents across the country. For Monisha Sharma, a mother and passionate advocate for safe skincare, this was the moment to act.
“We wanted to bring back traditional care methods but with the scientific rigor parents expect today,” shares Monisha.
Derived from the Sanskrit word ‘Chitta,’ meaning consciousness, CITTA blends family wisdom with modern expertise, resulting in products free from harmful chemicals and full of nurturing goodness.
Building a baby care brand from scratch is no easy feat, especially one that’s deeply committed to safety. “We faced a steep challenge marrying age-old wisdom with science,” says Akanksha. “Each CITTA product is inspired by family remedies but scientifically validated to ensure absolute safety.”
The brand’s transparency shines through each step, from the ingredients they use to the labels they place on the bottles.
“Parents should know exactly what’s going on their baby’s skin,” she adds.
Family at the Heart of CITTA
Tanay, the youngest Sharma in the family business, shares the dynamics of working alongside his mother and sister. “It’s a rare, special experience,” he says. “Watching my mom’s resilience and Akanksha’s attention to detail pushes me to innovate, and together we create something meaningful.”
Family isn’t just an inspiration for CITTA; it’s its backbone. From sharing childhood memories to drawing from the cherished family recipe book, the Sharmas infuse every product with a touch of home. It’s this foundation of trust and connection that CITTA’s customers feel when they use the brand.
The Magic of Childhood and a Commitment to Safe Care
For Monisha, creating a safe and nurturing environment for children goes beyond her products; it’s a mission. “Choose natural, non-toxic products where you can, and make small, mindful choices,” she advises parents. This Children’s Day, CITTA is sharing this message of commitment to a healthier, safer, and unbiased future for the little ones.
The Sharmas believe in the joy of messiness and creativity—Tanay sums it up perfectly:
“Let kids play in the mud, finger-paint, and embrace every little adventure. The mess washes off, but the memories stay.”
From a bestseller like the Moisturizing Baby Balm to new innovations in baby-safe sunscreen, CITTA promises to keep bringing families quality products they can trust, each crafted with the same love and care passed down through generations. With CITTA, parents can rest easy knowing their children’s skincare is both safe and rooted in family tradition.
Breaking Boundaries with the “Fairness Calculator” Campaign
In addition to its commitment to safe skincare, on the occasion of Children’s day CITTA recently launched a powerful campaign called the “Fairness Calculator” to challenge colorism in society. This thought-provoking tool invites parents to reflect on societal pressures around skin tone. Instead of delivering a “fairness score,” the calculator offers an emotional message: the true beauty of children lies in their innocence and joy, not in their complexion. Through this campaign, CITTA encourages parents to #LetsThinkBeyondColour, sending a clear message that every child’s natural beauty deserves to be celebrated.
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